Ricardo Montenegro Pessanha is a Brazilian Creative Director with nearly two decades of experience spanning copywriting, advertising, packaging design, and brand strategy. His career began in the advertising industry, developing through some of Brazil's most respected agencies, including Ogilvy, before founding Tipz in 2020 in Vitória, Espírito Santo.

What defines Ricardo's work is the ability to move fluidly between worlds that rarely speak to each other: strategy and craft, culture and commerce, local roots and international ambition. He directs creative work that begins in research and ends in measurable results, whether a campaign film or a packaging structure that doubles a brand's revenue without a single advertisement behind it.

Over his career, Ricardo has accumulated more than 50 national and international recognitions and awards. In 2017, he directed Letter to Jack, a campaign that became a Cannes Lions finalist, placing his agency among the five Brazilian finalists in film that year. More recently, his packaging work for Cooabriel, the world's largest conilon coffee cooperative, earned recognition at the A' Design Award, with a design that translated an archangel concept into a structural opening gesture, turning the act of accessing the product into part of the brand experience.

Ricardo operates from outside the traditional creative centers, and sees that as a creative advantage. His work has reached clients in Brazil, Italy, and beyond, built on the belief that the quality of an idea has no geography.

Excelencia Coffee Packaging by Tipz Boutique Criative Agency The Guardiao Excelencia coffee packaging employs a visual language derived from the iconography of a guardian archangel. Low relief embossing on the exterior renders the protective wing motif in tactile form, inviting physical engagement before the container is opened. A precision wing shaped die cut defines the opening panel, transforming the act of access into a deliberate ritual. A gold hot stamp seal on the front face marks individual producer recognition. Soft touch matte lamination across all surfaces reinforces material quality and provides contrast to the structural embossed relief.

Cafe Guardiao Packaging Redesign by Tipz Boutique Criative Agency Cafe Guardiao is a packaging design for a premium roasted and ground coffee produced by a Brazilian cooperative. The visual identity is anchored by an archangel illustration, drawn in an engraving style, with protective wings as the dominant graphic element. Bold typography creates a clear visual hierarchy at the point of sale. A label band states the roast level, the cooperative origin, and the 100 percent pure conilon content. Flexographic printing on kraft and matte laminated substrates gives the package a matte finish and a tactile surface.

Ricardo Montenegro Pessanha

Rua Natalina Daher Carneiro, 871, Jardim da Penha, ap 102, ⁠Mata da Praia

29060-490

P: 27999973107

F: Brasil

Ricardo Montenegro Pessanha is ICCI member since 2026, with 4063 ICCI rating.